"Damn I Love Indonesia" Goes from Offline to Online Commerce
The "Damn I Love Indonesia" T-shirt has been worn by a lot of celebrities, ranging from Maroon 5's vocalist Adam Levine to Korean singer, Jay Park. Founder and CEO of Damn I Love Indonesia, Daniel Mananta shares his dream to open his store in 33 provinces in the country. But for now, he is only opening five stores. That’s why he has collaborated with Octovate Group to launch DamnILoveIndonesia.com to spread the patriotism throughout the country.
With DamnILoveIndonesia.com, I hope Indonesian culture can be preserved. It also opens access to people coming from Sabang to Merauke as long as they have internet access. With this website, the store could also send products abroad. At the same time, it will promote Indonesian culture outside the country.
Daniel said that the company has focused on young people by adding a certain “cool factor” in the design. To promote the website, it opened a design competition called Sumpah Pemuda 2.0 (or Youth Pledge, a historical event for young people on October 28th, 1928 to pledge their love for Indonesia). This event was held from July 5th to August 12, 2012. The result is 400 artworks which can be seen and ordered on the site.
The DamnILoveIndonesia.com site will provide unique articles and photos in its Speak Up menu, like the coolest places to hangout. There’s also video contents on the DAMN! TV channel. The content aims to make youngsters realize the beauty of cultural heritage and tradition in Indonesia.
The site will collaborate with the arts and design community in Indonesia. The content system is crowdsourcing where the members could contribute stories on the site. In return, the registered member will get a 10 percent discount for all products. They will also receive a newsletter which contains information about promotions, discounts, concert partnerships, and competitions.
As for e-commerce, the payment system does not yet support credit cards. That will come later this month. But for now, it only supports ATM transfers from local bank, BCA.
The company hasn’t set any target revenue for the site. At first, it wants to bring awareness to Indonesia. It has already dipped its toes into e-commerce by using Multiply. But the biggest portion of income still comes from the offline stores. Its Multiply site can only reach one third of the total income from offline stores. For this year, it will remain focused on the web. Perhaps next year it will add a mobile-optimized site?