Prodigy is founded on the belief that communications should be simple and easily understood in order for it to be effective in shaping the brand/corporate image and reputation . Its mission is to make PR and brand communications approachable by companies.
Rather than over-selling strategic thinking capability, Prodigy focuses on developing innovative communications programs that adapt to target audiences’ and stakeholders’ behavior to drive results. Prodigy believes that strategy and execution is a holistic function that requires collaboration of senior and junior team to succeed.
Into third year of operations, Prodigy has developed communications strategy and campaigns for leading local and multinational brands and corporations, namely: Mazda, Tupperware, L’Oreal, Axis, Telkomsel, LA Lights, Djarum Black, Djarum Super, and Blibli.com.
Prodigy specialize in customer focused brand building and brand communications, which success comes from using critical analyses of customer data to drive creative process and customer profitability. This capability then create the strength for us to execute an integrated communications services for our client:
- Media Relations
- Branding and Messaging
- Company and Product Launches
- Issues Management
- Media Monitoring
- Social Media Interaction
- Customer Relations Management
- Event Organizing